Brilliant SEO

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Brilliant Search Engine Optimization (SEO) by David AmerlandMake the optimization of your website a task that's easy to complete!

Search engine optimization (SEO) is an activity which has become an indispensible part of what each webmaster must do. Unfortunately it has also become more complicated as the number of tasks involved has grown and grown with each search engine update.

Brilliant Search Engine Optimization (SEO) will help you save a lot of valuable time by showing you exactly what you need to do and how to do it. Divided into ten chapters it covers all the areas a new or moderately experienced webmaster needs to do in order to drive traffic to their website.

From experience I know that search engine optimization is always a battle against time. By providing stepped, visual guides to some of the most critical aspects of SEO Brilliant Search Engine Optimisation is the kind of book which can save you from making any basic errors in your optimisation work.

Written to specifically address the needs of both the new and moderately experienced webmaster Brilliant Search Engine Optimisation fills many of the gaps which SEO Help, with its focus to get your website to Google's first page, couldn't.

Like every book I write Brilliant Search Engine Optimisation uses plain English to explain relatively complex tasks in order to give you everything you need, quickly.

SEO, by nature, is detailed, task-orientated work which is informed, equally, by theory and knowledge. There can really be no single book which can comfortably cover every area of SEO and still remain comfortably accessible.

Ideally, as your SEO knowledge and experience grows so should your SEO library expand. Brilliant Search Engine Optimisation is a book which can easily be read by the absolute beginner but will also equally benefit the moderately experienced webmaster who has worked with basic SEO skills before and is now ready to take things to the next stage.

 

 

 

Table of Contents

1. Instant SEO

  • What is SEO
  • What elements of SEO you can control
  • SEO elements which you cannot control
  • How to make SEO work for you
  • Practical applications of SEO
  • SEO activities which work
  • SEO methodology


2. SEO Basics

  • Exploring SEO options
  • Meta tags – what they are and how they are used
  • SEO and websites
  • SEO and reputation management
  • SEO and ego searches
  • Basics of optimizing a website
  • Basics of reputation management


3. SEO Essentials

  • Keywords and what they are
  • How to analyse keywords
  • How to research keywords
  • Keywords and content
  • How to use keywords
  • Keywords and meta tags
  • Keywords and optimized content
  • PageRank and what it means


4. SEO and Search Engine Marketing (SEM)

  • SEO and search engine indexing
  • How to explore search engine indices
  • How to query search engines
  • Search engine database query commands (and how to use them)
  • When to query search engines
  • How to analyze a website
  • How to create optimized content
  • How to market content to search engines


5. SEO and website design

  • Why design can affect SEO
  • SEO and design basics
  • How to analyze a website's design
  • How to use a website's design for SEO


6. SEO and product promotion

  • SEO and how it is employed in marketing
  • Marketing techniques which really work
  • SEO activities and product descriptions
  • How to optimize an online product


7. SEO and online marketing

  • Online marketing and what it is
  • SEO and online marketing – differences and similarities
  • SEO and search engine marketing


8. Advanced SEO

  • What is advanced SEO
  • Why is advanced SEO important
  • How to assess if you need advanced SEO
  • How to best use advanced SEO


9. SEO and the social web

  • What is social marketing
  • What is the social web
  • Why is the social web important
  • How to best use the social web
  • Social web and SEO


10. SEO and the real time web

  • What is Real Time marketing
  • What is the Real Time web
  • Why is the Real Time web important
  • How to best use the Real Time web
  • Real Time web and SEO


Get my book: Brilliant Search Engine Optimisation (SEO), follow its advice and become successful. If you get the chance do drop me a line and let me know how my book has helped.

 

Where to buy paper copy

Amazon SEO HELP by David Amerland

Amazon SEO HELP by David Amerland

Amazon SEO HELP by David Amerland

barnes & noble SEO HELP by David Amerland

WHSmith SEO HELP by David Amerland

800 SEO read SEO HELP by David Amerland

Waterstone's Book Sellers logo - Brilliant Search Engine Optimisation available from them

Pearson Books - Brilliant Search Engine Optimisation by David Amerland

Angus And Robertson SEO HELP by David Amerland

Emporium Books Australia SEO HELP by David Amerland

Tesco Books - David Amerland SEO and Marketing Books

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David AmerlandI’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions