Ever since Google rolled out its Penguin update (heck even ever since the Florida update back in 2003) it has had a clear, guiding message which many failed to understand: Our focus is on the end-user.
Add a commentGoogle’s relentless focus on fighting webspam (the company’s definition of low-quality sites) has seen a number of iterations of the Google Panda update it started a year ago. The last twelve months have proved challenging for webmasters and entrepreneurs. Search has become the de facto means of navigating the web and search has become harder to game than ever before.
Add a commentWhether you like it or not the Cloud is here to stay not least because it makes exactly the kind of fiscal sense in terms of reducing legacy business model operating costs that we need in a tight economy, so Google has launched Google Drive with a free 5GB of storage space, throwing their hat into the ring and ready to take on Amazon ‘s Cloud Drive and Apples’s iCloud.
Add a commentAnyone who has been even remotely involved in SEO over the last ten years will be well aware of the fact that Google has been favouring brands in its search results. The ranking, authority and, frequently, uniqueness in content, which Google has been asking for is something big brands are able to deliver as a matter of course. The result is that if your website is not a brand (or at least if it doesn’t behave as one) you have very little opportunity of actually making much of an impact in search, against the ‘heavy hitters’.
Add a commentWebmasters whose websites are eCommerce enabled can now take advantage of Google’s global display of rich snippets for products and increase sales.
Google has enabled its Rich Snippet tool to also accept HTML which can now be tested before the page goes live. To test-drive it go to the Rich Snippet Tool page.
The buzz right now is all about the latest Google Plus interface changes and, as usual, we get to the ‘Yes’, ‘No’, ‘Maybe’ game where network members settle down and try to see if the new changes really work for them.
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At the tail end of last year I wrote about some of the SEO trends which would come into their own in 2011. Of them all one which I placed last but which is far from being least, is the...
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I have given talks to companies and held one-to-one seminars for individuals and the moment I mention SEO strategy I pretty much get the same reaction. First there is that slight furrowing of the eyebrows as they...
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