The only reason we are interested in how Google will be run lies in its dominance of search and its involvement in the real-time web. Google missed the real-time web and caught up only after it brought out Google Caffeine and Google Instant and it failed to realise the true importance of Twitter and Facebook until each of these was too big for Google to buy and too popular for it to ignore them.
Larry Page’s taking over of the helm is an important change at a crucial moment in Google’s history. Understanding what impact his leadership will have on the company allows webmasters to make predictions which affect much of what goes on in the running of a website and the development of its promotional strategy.
This is why it is important to know a little of Larry Page’s personal management style and the people who have the most pull at Googleplex.
Google is experimenting with customising the search results in an attempt to improve the user experience. Two things stand out here for webmasters who are starting to sweat: 1. This is still in Beta testing mode and...
14-04-2011 Hits:354 SEO Tips
You may not be running an organisation as complex as the United Nations but when it comes to forming a successful social media marketing campaign over the course of a year or more, the United Nations model can certainly come...
15-01-2012 Hits:1018 Social Media News
Like any author I both love and hate reviews. I love reviews which are great even if they say, “hey I thought your book’s cover was sensational” which has nothing to do with the contents and obviously I...
14-04-2011 Hits:988 WEB View
There is an unwritten contract governing the complex process of passing laws which I have been thinking about for some time and which I am going to share with you. Lawmakers passing Bills do so under the knowledge that the...
29-02-2012 Hits:2273 WEB View
The question of whether you lead your business or whether it leads you is one which comes up again and again in seminars I deliver and it crops up in email conversations with readers and clients.
13-07-2011 Hits:831 WEB View
I have often said here before that authors have a natural SEO advantage when it comes to promoting their websites, over the rest of the mere mortal online population. Alisa Miller is a relationship author and a celebrity with over...
14-04-2011 Hits:322 WEB View
The ability of web video to go viral and change the world for someone proved itself once more when just last week a homeless guy by the name of Ted Williams, living on the streets became the latest...
14-04-2011 Hits:534 WEB View
In the technology work meltdowns are a problem. Because global service providers provide vital services for hundreds of thousands of clients, in different countries and across time zones, the traditional means of communicating with them are no longer viable.
15-10-2011 Hits:1693 WEB View
I wrote about the importance of good quality hosting and your SEO back in April and now, it appears, the subject has made the news as hundreds of GoDaddy websites have been hacked.
18-09-2011 Hits:2986 SEO Tips
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
