| The idea that technological advances designed to make things better, faster and more cost-effective in the wild ecosystem of the global economy have always had the impact of a meteor strike the fallout of which has challenged the dinosaurs of the industry.
Video challenged the cinemas (until they learnt to adapt and provide a better overall experience), CDs challenged the music industry (which was so wedded to its singles-release-followed-by-an-album model), DVDs challenged TV and the internet challenges just about everybody, all the time. If change was a constant which became apparent only in retrospect, before, in the age of the web change is an imperative. Those who fail to understand their customers, the changing landscape and the way to take their product or service forward, will surely end up on the growing dust heap of dinosaur carcasses.
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| It seems that the moment you have a website you are bound to marketing it to search engines, optimizing every page of it, getting search engine optimizers and internet marketers to go to work on it and buying into every hare-brained scheme that promises rashly and without reason to turn your website into a “traffic magnet”. Why?
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| Because we are used to thinking that Google is so big that everything which it does is bound to be supported by an unbelievably big number which will be its budget and the sort of marketing brains which dwarf the wattage output of super novas except that you’d be right only on the latter. Like any large company Google adopts the approach that each project needs to work on a shoestring budget and fight hard for its existence backed, mostly, by the glamour of the Google brand and the brilliance of its people.
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| Authors are always at their most vulnerable when they read reviews about their books and those reviews are at their most powerful when they are written by the direct target audience; the reader.
Whilst it is easy to ignore critics who may simply “not get” a book, readers are who a book was written for in the first place and, as a result, their words can send an author to self-acclaimed heaven or the darkest Purgatory you may imagine.
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| When it comes to the web publishers and newspapers are dinosaurs about to join the Dodo. There are good reasons for this which are as lamentable as they are logical within the confines of their particular industry.
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| The global financial crisis is making headlines for more than the fact that we are all having to ditch our Macchiatos and opt-in for budget instant instead. It is also forcing governments to seek new ways to engage with their peoples in an attempt to forge the common bonds which can drive mutually-beneficent decisions which are hard to swallow, forward.
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| This year Facebook became the single largest source of news on the planet, outstripping Google itself as the social networking website functioned the way social networks do and people passed around news stories they had spotted.
Google understands personalization and its struggle, always, is with how to harness its global power to serve better content at a local level. Back in 2002 it introduced Google News as a means of getting some news-related content first. Fast-forward eight years and Google has turned its Google news into and uber-customizable news aggregator designed to let joe-average surfer create a totally customizable news-gathering, news-reading experience.
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| The days when an online presence consisted of ‘simply’ a website are long gone. In the era of direct digital marketing, inbound marketing and social networking a website has less and less importance as a means of marketing and selling and more as a central point of credibility.
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| If you are new to the concept of Web 2.0 then Web 2.5 is going to seem like a step too far so there is a need here to recap, briefly and explain just what is going on. When the term Web 2.0 came on the scene as a marketing ploy which was too good a soundbite not to use, at a Web Summit conference in 2005, there was no agreement on what it meant or if there was, even, a Web 1.0 concept.
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| When it comes to search engine optimization and what you can do for your website much of what you need to consider in terms of actions and practices comes, inevitably, from your own development as a webmaster.
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