Why a best-selling SEO eBook makes better sense than paper

Details: Thursday, 14 April 2011 19:21; Hits: 274

When it comes to search engine optimization an eBook is usually of greater help than its paper cousin for many different reasons:

1. The obvious one – you get it delivered immediately without waiting for the postman to show up with your book so you can start to optimize your website.
2. Every eBook comes with a powerful search function. Whether you bought it as a PDF or a Mobibook which can be read on your mobile phone or an Amazon Kindle book it is easier to look through, easier to dip into and you can search via keyword so you can, at any time, find the subject you want without trying too hard.
3. It’s easy to find links. Even with the easiest URLs in the world, after a while typing them out individually begins to get a little tedious. An eBook gets round this issue by providing URLs which are instantly clickable so that you can, normally, just go to each site you need to get to as easily as possible.
4. Ultimately portable – whether you want to check on an idea you just had and see if it is possible to make it work on the web or whether you want to double-check on the validity of something you just heard regarding SEO, an eBook carried out about on a smartphone, laptop or eBook reader provides a means to do so fast.
5. You can annotate it – most eBook readers allow you to make your own notes on the book itself. When it comes to reading something technical such as search engine optimization and deciding how that fits in with your website’s online marketing, the ability to make notes, jot down ideas or pen quick questions to be checked later is a valuable one.
6. You can bookmark specific pages – when it comes to something in particular which you came across which you really need to put into effect in your own website, an eBook allows you the flexibility to simply bookmark the pages you want and get to them fast, when you have to.

I know paper holds an appeal which is the result of convention and familiarity but in the internet age tree-based information channels are a little passé. When it comes to getting information instantly and in as many flexible ways as possible then an eBook is the only logical option.

Learn More About David

HOT!

Why Google Plus Is Not a Ghost Town

15-05-2012 Hits:1546 WEB View

Five Team Building Tips Taught by the Avengers

10-05-2012 Hits:1348 SEO Tips

Stop Talking About Business Like it’s War

12-05-2012 Hits:1328 Web Talk

Hillary Clinton Social Media Win

10-05-2012 Hits:1272 WEB View

SEO power for the small business owner

When you run a small business you are forced by necessity to wear many hats. You are the CEO and the sales manager and, sometimes, the guy who goes and gets the stock from the stockroom. There are...

14-04-2011 Hits:423 WEB View

Dan Cobley's Physics Guide to Marketing

For those of you who have not heard of him Dan Cobley is Google UK’s marketing director. His talk on marketing and physics drew some interesting parallels which are based on logic and which, when you listen to his explanations,...

01-05-2011 Hits:1107 Video

How to get a website on the first page of Google

“How do I get my website on the first page of Google?” is by far the most common question I hear. It is also completely understandable from a webmaster’s point of view, after all there seems to be...

14-04-2011 Hits:312 WEB View

Why Facebook is not Google (Yet)

As someone who works online I use Google and Facebook and Twitter and a dozen online social networks as tools. To me, at one level, they are the means through which I market my books, help clients find my services...

14-04-2011 Hits:1161 WEB View

Applying Logic to Your Marketing Efforts

We live in a digital world which allows us to do many things at an extremely low-cost. Email marketing, social media marketing, digital promotions, branding and cold-calling, all become clicks and clicks cost peanuts. This means that each of these...

08-09-2011 Hits:1141 SEO Tips

Will BING’s Social Search Features affect your SEO?

BING has apparently stolen a march on Google, leveraging its close ties to Facebook where Microsoft is a shareholder to closely integrate search results and Facebook’s social components.

18-05-2011 Hits:890 Social Media News

How Search Works

When it comes to understanding how Google search works there is nothing like hearing it from the horse's mouth. Matt Cutts is a Google search engineer and has rapidly become the public face of Google when it ...

14-04-2011 Hits:390 SEO Tips

Is Your Ego Destroying Your Business?

One of the advantages of being able to talk to many different business people and see many different types of business in action is that sooner or later you begin to recognise specific patterns in how businesses operate and you...

04-03-2012 Hits:1833 Web Talk

How to use Facebook EdgeRank to Help your SEO

The adage that nothing ever takes place in a vacuum could not be truer when applied to the online world and the ability of everything you do to help you promote your brand, your website and your products and services.

12-06-2011 Hits:1862 SEO Tips