Google’s early Christmas present to retailers this year simply has to be the free eBook by Google’s Director of Sales in the US, Jim Lecinsky, called Winning the Zero Moment of Truth.
04-12-2011 Hits:1564 Google News
When it comes to marketing online, those who wish to be found have to use search (which means SEO) and social media marketing. SEO and social media marketing are two sides of the same coin. Yet they work almost at...
26-10-2011 Hits:617 Video

On a site that’s focused on technology and social media and their impact the question of whether there may or may not exist evil people might seem out of context, to say the least. Yet technology, SEO and social media...
25-02-2012 Hits:2290 WEB View
If you are serious about making money online then your website’s optimisation should be top of your priority. Correct optimisation determines the positioning of your website and the number of targeted visitors you will get which can then be converted...
14-04-2011 Hits:261 WEB View
In case you were getting bored with the way the year has been shaping up online, Google soft-launched Google + its social network challenge to Facebook.
28-06-2011 Hits:962 Google News
It’s almost the end of the year and while the ‘silly season’ is in full swing it would be nice to end it on a positive note as far as sanity is concerned. Perhaps it is too much to hope...
30-12-2011 Hits:1174 Google News

The traditional way of converting prospects into customers is dead and buried. Social media and search are changing everything and the change is now making itself felt in the online purchase decision-making process.
04-12-2011 Hits:2376 SEO Tips
The buzz right now is all about the latest Google Plus interface changes and, as usual, we get to the ‘Yes’, ‘No’, ‘Maybe’ game where network members settle down and try to see if the new changes really work for...
11-04-2012 Hits:1884 Google News
A drop in search market share by a third of one per cent is hardly anything to worry about in most areas of business apart from search on the web. Given the fact that search queries are actually increasing in...
13-09-2011 Hits:554 Google News
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions