
When you are a dominant player in an environment you control, with few outside competitors and it looks like that the only threat you might ever have to face is from your own kind, you’d be forgiven, perhaps, for getting...
18-02-2012 Hits:2135 WEB View

I often remember, with mixed feelings, the commercials of my youth where a guy in a lab coat and a clipboard advised women just what detergent to buy. We may laugh at the stereotype which is loaded with enough cultural...
01-10-2011 Hits:2071 SEO Tips
The power of the social web to set trends, affect SEO and deliver targeted traffic to a website is acknowledged by the fact that Microsoft has considered it important enough to launch a product specifically aimed at...
14-04-2011 Hits:287 WEB View
With all the media attention on Google+ it is easy to forget that Facebook still counts 10% of the planet’s population in its user base and is not going to simply roll over and play dead.
27-07-2011 Hits:1118 Social Media News
If you are a writer working online on the web you have a natural advantage over anyone else when it comes to SEO. Search engine optimisation (SEO) is still text-driven at its core and for a writer this provides the...
09-09-2011 Hits:1025 Web Talk
The pressure to get your site found and the need to drive as much traffic to it as possible often drives webmasters to think of buying links in order to drive up PageRank which, as you have guessed, has often...
14-04-2011 Hits:1100 SEO Tips

This morning a writer friend on Google Plus shared a post directly with me on How The Publishing Industry is Looking to Barnes & Noble to save them from Amazon. When we read stories like that reported in the Press...
30-01-2012 Hits:2372 WEB View
It’s been a tough week for Google. Its integration of Google+ in search results brought howls of anguish from Twitter, who suddenly felt excluded, and accusations of favouritism from SEO watchers everywhere.
16-01-2012 Hits:794 Social Media News
If you are a webmaster you are all too aware of the cost associated with running a PPC campaign and having to pay for keywords each month. In fact this is one of the most persistent email topics...
14-04-2011 Hits:439 SEO Tips
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions