Why SEO, carried out by everyone who works online becomes a public service for netizens

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This week I came across a heartfelt post by Beau Brendler on the quality of pages produced by search. His particular issues was that while trying to find something relevant on kidney stones and while suffering physically and experiencing a real need for quality information, he had to put up with the usual online evils of spam sites, parked pages and low-quality pages masquerading as something other than what they actually are.
We live in the age of information and, for many of us, information is the coin we use in order to live and work meaningfully online. When that coin turns out to be forged in terms of the quality of what we find we rightly feel frustrated, cheated and disillusioned and that is in addition to the real hardship we experience as we fail to find out what we want, as Beau, quite rightly points out.
Given the fact that the semantic web is still a dream and search engines are not able to yet index websites properly without some SEO help from a website owner, the need to actually start to do something is an imperative that’s hard to ignore. Beau’s instructive (and painful) tale also points out the all too-obvious fact that optimization serves a real purpose. It allows quality information to reach the surface of the web and serve those actively looking for it.
Irrespective of whether you are blogging for a living or selling iceboxes to Eskimos, a properly optimized website confers true value to the web, helps improve the overall search experience and helps to improve the quality of our online lives. It is also good for business and it helps create just the right kind of online world, in terms of content and its accessibility, that we would all like to see.
Optimization of your website is good for business but, beyond that, it is needed as a service to the way information is presented on the web itself. A website that’s easy to index, which has been optimized properly and which makes it easy to find for those looking for it is an asset to the web and about as much of a public service to its netizens as it is possible in the digital age.
SEO Help has been designed to be practical with steps which are easy to integrated in your regular website work routine. If you do need a little practical help, devoid of lengthy theory, then it will be the best SEO friend you can have.
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David AmerlandI’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions