Running a small business is a huge challenge. You always wear more hats than one. You never have enough money in the kitty to allocate to a proper marketing budget and you never have enough manpower to do anything more...
27-11-2011 Hits:2139 SEO Tips
I know that so much has been written by so-called SEO experts about the value of long-tail keywords and the need to optimise a website for them that even to suggest that the effort is a waste of...
14-04-2011 Hits:1177 WEB View
A drop in search market share by a third of one per cent is hardly anything to worry about in most areas of business apart from search on the web. Given the fact that search queries are actually increasing in...
13-09-2011 Hits:554 Google News
As someone who works online I use Google and Facebook and Twitter and a dozen online social networks as tools. To me, at one level, they are the means through which I market my books, help clients find my services...
14-04-2011 Hits:1161 WEB View
With the web being a place driven by dynamic traffic the long URLs thrown up by dynamic websites are hard to remember, even if they are search engine friendly by way of using long English sentences to describe their content.
19-07-2011 Hits:845 Google News
One of the trends in SEO in 2011 which I blogged about earlier this year was the fact that social media was going to become a major focus of many SEO and online marketing campaigns. The heat generated by the...
14-07-2011 Hits:1105 SEO Tips
I had to think a little about whether I should include this video in a category which clearly states that it contains 'Inspiring Videos' on business, SEO and social media marketing. What persuaded me in the end was the fact...
09-02-2012 Hits:484 Video
Just yesterday I had an interesting conversation with a pizza restaurant owner who has a website and wanted to optimize it so that it appeared on Google’s first page for the word ‘pizza’. When I stopped laughing (he was smiling...
14-04-2011 Hits:263 WEB View
“How do I drive traffic to my website?” is the second most popular question I get in the many email enquiries which reach me. SEO is all about search engine visibility which also means an increase in traffic to your...
14-04-2011 Hits:739 WEB View
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
