A book for Christmas is, sometimes, one of those presents which either have required no thought at all (i.e. the book has provided a quick, inexpensive solution to the ‘what shall I buy as a present’ question) or, alternatively, has been the result of direct knowledge of a person’s preferences and current interests.
As an author I’d like everyone with a website to go out (or get on Amazon) and buy a copy of SEO Help, because I know that it will really help them promote their website and online business. Realistically, if you are buying books as presents, you may want to go through a criteria checklist which includes personal likes and interests so that the book you are buying actually suits the person you are giving it to.
Search engine optimisation (SEO) may be the most unlikely Christmas book anyone can have but we do live in times which are funny in more ways than one. The global financial crisis has made us all realise that if we work online (and even many who work predominantly offline) really need to use all the tools at our disposal in order to get where we want to.
SEO never used to be ‘hip and sexy’ (and I am not quite sure if it has become that now) but it has become vital in being found online. From plumbers in Oregon using SEO to drum-up local trade to companies like Microsoft which has a global presence, SEO is the means through which they ensure that they are found by those who are looking for them, when they are looking for them.
That is the simplicity of what SEO does. If someone has an idea for an online business, is running a website, is thinking about opening up an online shop or is even thinking of ways to make their online presence more visible then SEO Help is the kind of Christmas present which will keep on giving all year long and, as a matter of fact, for as long as they have an online presence.
To those SEO Help will not only appear to be a thoughtful, useful, practical Christmas gift but also one which is truly worth a lot more than just its value.
If you were one of those waiting on the sidelines to join Google+ the moment it became live your wait is now over. All you have to do is point your browser at: https://plus.google.com and join the social network.
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If you’re anything like me I know you have time to burn so in the 20+ sites you check out before your day even begins you can now add Google’s Official Blog of its own social network which now also...
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The reason we need SEO is because without it, nothing would really be visible on the web the way it should. Because it’s human nature we also try to squeeze as much additional exposure out of it as we can...
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When you share content from your website, online, you really want to know what effect it has, who sees it, how they share it and how far it goes. Usually that’s a hard task to carryout unless you are prepared...
27-10-2011 Hits:842 Google News
The pressure to get your site found and the need to drive as much traffic to it as possible often drives webmasters to think of buying links in order to drive up PageRank which, as you have guessed, has often...
14-04-2011 Hits:1100 SEO Tips
Common sense is a terrible demon. It has a way of insidiously whispering in our ear, telling us that the things we logically believe to be true, actually are and therefore there is no need to spend time and effort...
03-02-2012 Hits:2896 WEB View
Those who have read my books on SEO know that I am a strong advocate for creating value content on the web as opposed to what can only be called ‘Traffic Bait’ (i.e. content created for the express purpose of...
04-09-2011 Hits:1350 SEO Tips
On September 18 2007 Google announced to the world that it has decided to add, for free, an online presentation tool to its online software bundle that looks and behaves much like Microsoft’s Powerpoint. The...
14-04-2011 Hits:456 SEO Tips
With the official, global roll out of Google’s +1 Button Google launches its assault on the social web.
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
