The lessons learnt here are that if you are really serious about your online business you need to put in place back-up and redundancy procedures designed to help it sustain its level of service even when near-catastrophic events occur in its normal service delivery channels. This is a philosophy which also serves you well when it comes to designing your website’s SEO strategy. Overly relying on a specific channel or service only serves to create vulnerabilities which leave you exposed.
In the effort to optimise their website every webmaster comes up, sometimes by design and sometimes by accident against SEO techniques which are on the search engine’ banned practises list. The temptation is understandable. After all, you have worked hard,...
14-04-2011 Hits:482 SEO Tips
One question which comes up again and again in relation to social media marketing and SEO is just how can you use your efforts on these fronts to get ahead of your competition.
28-09-2011 Hits:1148 Web Talk
When you are a dominant player in an environment you control, with few outside competitors and it looks like that the only threat you might ever have to face is from your own kind, you’d be forgiven, perhaps, for getting...
18-02-2012 Hits:2135 WEB View
When it comes to marketing we would all love a secret recipe, something we can apply which would simply work. Well, there is no silver bullet I can give, unfortunately, and our own reality is so complicated sometimes that marketing...
16-02-2012 Hits:1717 Video
You think that being in business is really tough. The markets always fluctuate, your competitors are unrelenting, customers are always fickle and the sheer grind of keeping going, day after day, week after week, just wears you down. You lose...
10-04-2012 Hits:1340 WEB View
Back in 1975 an orange-clad, roller skating James Kahn became the icon of subversive sub-culture as Jonathan E. in Rollerball, a corporate high-stakes contact game where teams outlived their players. In 1975 the future appeared to belong to corporations and...
23-03-2012 Hits:1525 WEB View
With all the excitement surrounding ‘sexy’ networks like Google+ (the flavour of the moment) and Facebook it is easy to overlook the success of LinkedIn.
07-08-2011 Hits:966 Social Media News
Common sense is a terrible demon. It has a way of insidiously whispering in our ear, telling us that the things we logically believe to be true, actually are and therefore there is no need to spend time and effort...
03-02-2012 Hits:2896 WEB View
You know SEO is sexy right? No? Wow! What can I say except that I feel a twinge of sorrow for you who have not had your ear caressed by your partner’s lips as their hot breath whispered...
14-04-2011 Hits:287 WEB View
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
