It is now official. While social marketing was logically going to help your SEO by increasing your presence across the web in 2011 social marketing is now an integral part of your SEO strategy.
As Matt Cutts recently announced Google now takes into account a website’s presence across social networks and assesses the reputation of that presence in order to then decide where the site should rank in the Google Index.
As the video below suggests the change came about because of the natural and very logical importance social marketing now plays in the natural online marketing strategy of any website which needs to be on that first page of Google in order attract traffic and make sales.
The only reason we are interested in how Google will be run lies in its dominance of search and its involvement in the real-time web. Google missed the real-time web and caught up only after it brought out...
07-04-2011 Hits:976 Google News
As sure as night follows day so do Javascript exploits and malicious worms follow popular applications on websites. Facebook has become the world’s favourite hanging out place with over 500 million users worldwide and a raft of new Facebook applications...
14-04-2011 Hits:721 WEB View
One of the questions I have to answer in the emails we get from webmasters looking to improve their website’s search rank is what they need to do when they search engine optimise their website in order to...
14-04-2011 Hits:204 WEB View
As I am writing this it is April’s Fool and I cannot help but reflect how the best joke is played on us on a daily basis by the PageRank perception of a website. To newbies, PageRank (PR)...
14-04-2011 Hits:294 WEB View
It was Abraham Maslow, the creator of the still controversial, Maslow’s Hierarchy of Needs who suggested that the moment a person has secured a certain number of his more basic needs, he can devote himself to acts of greater selflessness...
21-12-2011 Hits:2050 WEB View
Just a month or so ago I wrote a post on how much is a first page position on Google worth to your online business.
14-04-2011 Hits:1768 WEB View
The content you put on your website should always be intended to help human visitors first and search engine bots a far second. The Google Panda update has made sure that unless your website is a leader in its field...
22-08-2011 Hits:1094 SEO Tips
In addition to the ten SEO developments Google implemented last month and the 500-odd changes it has planned for this year, the first of which was a change in the algorithm to begin filtering out heavy Google-ad sites, here are...
23-01-2012 Hits:2167 SEO Tips
Just last week Google looked certain to buy Groupon in a deal which made sense. What no accounted for, of course, was Groupon saying ‘no’ to $6 billion. So far, the week began with a deal which looks set to...
14-04-2011 Hits:1154 WEB View
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
