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Google uses data from social sites in its ranking

It is now official. While social marketing was logically going to help your SEO by increasing your presence across the web in 2011 social marketing is now an integral part of your SEO strategy.

 

As Matt Cutts recently announced Google now takes into account a website’s presence across social networks and assesses the reputation of that presence in order to then decide where the site should rank in the Google Index.

 

As the video below suggests the change came about because of the natural and very logical importance social marketing now plays in the natural online marketing strategy of any website which needs to be on that first page of Google in order attract traffic and make sales.

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