It used to be that news was not news until it happened on TV. There is a degree of solipsistic knowledge to this which is hard to argue against once you start to analyze the way we consider...
14-04-2011 Hits:329 WEB View
Motivation is a funny thing. It tends to work in ways few of us really, totally understand, and yet in business motivation is key. It is what can make the difference between being a winner and being and almost-run. Motivation...
14-04-2011 Hits:841 Video
When it comes to pop culture we, arguably, put our best self forward much more than we do in business. Take Superman for example. The last son of Krypton, having successfully argued with himself and decided his purpose in life,...
20-04-2012 Hits:1191 SEO Tips
When it comes to understanding how Google search works there is nothing like hearing it from the horse's mouth. Matt Cutts is a Google search engineer and has rapidly become the public face of Google when it ...
14-04-2011 Hits:390 SEO Tips
Social marketing or social tagging, as it is more popularly known as, is the practice of promoting your website content through the different social networks which have sprung up to help share news and content through the web using, as...
14-04-2011 Hits:1202 SEO Tips
One of my most abiding memories of providing business advice was a moment I spent with a client discussing mail orders. They had a business which was split, unevenly over three areas: direct sales from fixed addresses, mail order catalogues...
19-04-2008 Hits:914 WEB View
Launching a new product is a very complicated task. There are marketing variables to think of, website completion dates, product supply lines, samples, packaging, delivery channels and advertising. When you are in charge of a product launch...
14-04-2011 Hits:1109 SEO Tips
As I am writing all this the debate is raging between those who want content to be free and those who want it to be paid for. Funnily enough both use the same argument, very publicly stated by Stewart Brand...
14-04-2011 Hits:503 WEB View
Business is a tough environment. You have to juggle many facts which themselves frequently make little sense, in order to second-guess what’s really happening. The competition sometimes can seem ruthless, adversarial customers can become the enemy and those who are...
12-05-2012 Hits:1328 Web Talk
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
