The ability of web video to go viral and change the world for someone proved itself once more when just last week a homeless guy by the name of Ted Williams, living on the streets became the latest sensation, getting interviews on CNN and subsequently being offered a number of jobs after demonstrating the astounding power of his voice.
SEO is just a tool. Nothing else. Once you strip it of the theory which governs it (which is admittedly complex) and the techno-speak of some of the terms behind it all that’s left is the fact that...
14-04-2011 Hits:411 WEB View
Whenever I see an ad like this or a rejoinder I am reminded of the pre-web spam adverts which used to litter popular papers which promised you would make money no matter if you were no good at...
14-04-2011 Hits:1032 WEB View
The road to hell truly is paved with good intentions. Because few of us are ever born chess masters and even fewer ever take the time to learn we tend, as people, to always fall back on our evolutionary hardwiring...
04-01-2012 Hits:3528 WEB View
I spend days talking about search engine optimization, search engine marketing, on-page and off-page optimization and PPC campaigns and I totally forget, after a while that there are some items which I take for granted, are actually...
14-04-2011 Hits:888 WEB View
The content you put on your website should always be intended to help human visitors first and search engine bots a far second. The Google Panda update has made sure that unless your website is a leader in its field...
22-08-2011 Hits:1094 SEO Tips
When you run a small business you are forced by necessity to wear many hats. You are the CEO and the sales manager and, sometimes, the guy who goes and gets the stock from the stockroom. There are...
14-04-2011 Hits:423 WEB View
Google launched, in what appears to be a break with its automated mass-indexing approach to the web, a new website aimed exclusively at fashion and the shopping online for apparel experience. While the launch of such a personalized website appears...
14-04-2011 Hits:424 WEB View
When SEO Help was launched at the beginning of last year it was my idea to request a short video to be made to help promote it. I remember, at the time, the publisher’s reaction was one of uncertainty as...
14-04-2011 Hits:1213 SEO Tips
I remember the day back in 1997 when I first discovered chat rooms. The possibility of being able to sit at my desk, struggling with a deadline and with a few clicks (and those quaint modem connection tones) be speaking...
14-07-2011 Hits:872 WEB View
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
