It takes so much time, effort and energy to bring a new book to market that I never cease to be excited the moment it becomes available to purchase. There are, apparently, a mountain of details to always work out in terms of supply chain delivery dates, promotion, samples copies to send out, press releases and the proverbial partridge on a pear tree.

Still, for me, when it happens it always feel like some kind of magic, like the book is someone else’s and it just appears on the web.

Online Marketing Help follows on the practical steps of SEO Help: 20 steps to get your website to Google’s #1 page in terms of giving the webmaster trying to promote their website all the tools and advice they need to actually make it happen. Step-by-step instructions tell you everything from how to use Twitter for marketing and research to how to get yourself noticed on Facebook and how to make the most of YouTube.

For some time now I have been talking about online marketing and the convergence between SEO and online marketing. This is the year when the two are practically identical. There are still some SEO technicalities which will remain hermetically sealed in the SEO domain due to their inherently esoteric nature but apart from these, SEO now comes completely under the domain of online marketing which means that it becomes more transparent, more directly accountable and less costly and time-consuming to perform. Before you hasten to break open the champagne bottles remember that now the onus is in your online marketing strategy. If that is wrong then your SEO will also suffer and your online business will sink out of site.