When you have a website you are, constantly, seeking shortcuts which will help you get ranked higher in search engines. I receive many emails asking me to explain how PageRank works hoping that what is really missing from them dominating the front page of Google with their website is a rise of one or two points to PageRank (PR).
Well, they are wrong! PageRank (PR) used to be important prior to 2007 and then, indeed, a site which had a high PR would beat a site with a lower PR without question. Since Google’s sensitization of its algorithmic assessment of a website, however, it split Pagerank (PR) into two with a public version which gets updated every three or four months and an internal one which gets updated daily.
The latter is the reason why websites can fluctuate in Google’s index and pages can rise or drop in response to the search result queries. Google’s Matt Cutts explains how PageRank works in the video below.
The best SEO questions come out of a real need and this morning an email from Lomas H. from London helped highlight what’s really different in 2011 in SEO, following the Google Panda Update.
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http://www.youtube.com/watch?v=vEnmBpCxskg
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Hot on the heels of its recently changed privacy agreement Google has introduced Google Play, its cloud-based entertainment system on the go which uses your Google account details to automatically synch for you all your devices.
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The world has definitely changed in the 21st century. These days, when you have an online business there are hundreds of resources you can access and many places where you can seek help. This stops you feeling ...
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
