I started this blog to talk not only about SEO and the steps you need to make your online business successful but also related subjects which catch my attention. Whilst my personal interests range from Zen to Quantum Mechanics I do discipline my focus, here are least, to subjects which bear a little on SEO or the development of online business even if the connection is tenuous at best.

The heart of this post revolves around the Drake Equation, SETI and the possibility that we may soon be using the content in the Google servers as a means of sending out signals into space that the Earth is a planet inhabited by intelligent life. I know that considering the amount of porn and spam content found in the internet we might then be placing a massive question mark in front of the word ‘intelligent’ but that, right now, is beside the point.

The point is that our civilization which faces the issues of greenhouse gases and energy conservation can suddenly no longer rely on TV signals and reruns of ‘I Love Lucy’ to leak into space as a calling card to others. Satellite TV and internet are surface-bound, low-energy means of communication which will soon render Earth invisible to anyone who might be ‘out there’ and as a result one of the options being considered by SETI is to simply broadcast the entire content of the Google servers into space as a snapshot of who we are and what we do.

A recent article in the London Times highlights the fact that the Drake equation (more about which can be found here) at its most pessimistic calculates that there could be thousands or tens of thousands of civilizations out there which are at least as advanced as ours in which case exchanging online eCommerce developments, spam sites and online porn content might have some meaning beyond a mere calling card.

What this has to do with SEO and online development? Well, it really depends on how you see it. If you really want the calling card we send out to have some value then getting your site on the first page of Google might be the best thing to do in terms of making a good impression on our intragalactic neighbors. A little more seriously, though, the connection here is tenuous but it illustrates that nothing really takes place in a vacuum. Our online business development activities, our blogs and our websites are as indicative of what we do and who we are as a global civilization as the pyramids left by the Egyptians were of them.

Our world has become truly wired and our online activities are representative of who we are, what we do and where we are heading.