When I wrote SEO Help: 20 steps to get your website on Google’s #1 page, in picking the title, I was responding to the countless of emails I get each day which continue to ask the question every webmaster asks: “How do I get my website on the first page of Google?”.
A first page position in Google is more than just a vanity request. As the recent soap-opera with JCPenney and Overstock and Google’s internet sheriff act shows a first page position is worth a lot and the very top slot on Google’s first page is worth even more. Enough, at any rate, for multi-million companies to actually risk getting in trouble by Google (and risk getting banned as has happened in the JCPenney and Overstock cases), in order to attain it.
Just how much it is worth to have your website appear for a particular search term at the very top of Google’s first page has now become apparent thanks to some original research carried out by Daniel Ruby, Research Director at Chitica Inc.
Websites which find themselves on the top spot of Google’s first page get almost 35% of the traffic for that query. Positions two through to five received, collectively, another 35% and the remaining five contestants on Google’s first page split 30% of the remaining traffic amongst them.
This huge difference between the top slot on Google’s first page and the rest shows a lot about human psychology and online buyer perception. It also shows why there is simply so much competition to get on Google’s first page and then not just stay there but climb to the very top slot on it.
It seems that ever since I started going through Google’s monthly, announced, SEO changes and testing what they mean, Google search engineers have a bet going on to see on just how little sleep I can get by and still...
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If you’re anything like me I know you have time to burn so in the 20+ sites you check out before your day even begins you can now add Google’s Official Blog of its own social network which now also...
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The ‘Long Tail’ keyword optimisation tactic was a way new webmasters could get their websites indexed on Google and performing well, for less common keywords, while they battled with more heavily contested popular keywords.
26-04-2011 Hits:975 WEB View
If you’re anything like the majority of website owners who come to us for help you have done the usual stuff to help your website show up high on search engine results: You have created some links You have dropped...
14-04-2011 Hits:306 WEB View
The moment you have a website there are two things which immediately come to your mind. First that you want to see it on the first page of Google and second that you really must figure out how to market...
14-04-2011 Hits:1108 SEO Tips
A drop in search market share by a third of one per cent is hardly anything to worry about in most areas of business apart from search on the web. Given the fact that search queries are actually increasing in...
13-09-2011 Hits:554 Google News
If you are serious about making money online then your website’s optimisation should be top of your priority. Correct optimisation determines the positioning of your website and the number of targeted visitors you will get which can then be converted...
14-04-2011 Hits:261 WEB View
This week a series of posters promoting German banks to Eastern European countries, caught my attention. The full set of posters can be seen at the Top Design Mag website and it is definitely worth taking a look at.
05-12-2011 Hits:1655 SEO Tips
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
