Help My SEO

In the world of the internet anything with the prefix hyper- at the beginning of the word becomes both ‘hot property’ and ‘suspect’. It becomes hot property because you know it’s the next best thing and it becomes suspect because the net is built on hype that steams ahead and allows reality to catch up later.

All of which lead us to Hypertargeting which sounds a little like an overdone hyperbole in its own right, except, in this case, the potential is such that it has online advertisers and newbie webmasters going goggle-eyed with dollar signs rolling in their eyes.

So, what’s new, hot and happening? Or better still, what exactly is Hypertargeting?  Well, it goes something like this, Hypertargeting is technology which checks to see what type of profile a social network member has and what information they have posted there and then works to serve very targeted ads which a social network member may actually be interested in.

This is niche-targeting at its most intense, using advanced software to dramatically increase the conversion ratio for each ad served on the network. Is it there yet and as good as they say? Hypertargeting has been implemented on MySpace but only in its US site and it is still a little, shall we say, imprecise with frantic tinkering, fine-tuning and recoding going on.

It is scheduled to be rolled out in the worldwide network of MySpace serving some 110 million members early next year so the clock is very much ticking.

The pertinent question here is why should we care? HelpMySEO is all about looking at opportunities and helping webmasters work smarter rather than harder. If the conversion ratio of a Google Ad can be increased it suddenly becomes a lot more cost-effective than it is at the moment and this would move the use of Google Ads from a measure of last resort to quite a bit higher on the priority list.

Webmasters who have products that would benefit from such highly targeted exposure should really start looking at MySpace Demographics to see if they have a product that would benefit from this very close-up exposure and if they do they should then start preparing their web ads, refining them, testing them, putting, in short, exactly the sort of development curve in place that large corporations do automatically.

This way when Hypertargrting is released and made available globally those webmasters who have taken the HelpMySEO advice and worked on their ads will benefit by having fantastically tuned adverts to implement while their competitors will just be thinking of format, wording and length.