Monetize your website using Yahoo! and Adobe’s new deal
Created on Thursday, 14 April 2011 20:28 Published Date Hits: 787
Webmasters running a commercial site constantly look for new ways to monetize it. One of the income streams that many webmasters set up in order to monetize their site is setting up ads which, usually means, either Google Ads (preferred by many because they are actually better and pay more) or Yahoo! Ads.
Until now all these were set up on web pages where site visitors had the opportunity to click and access the service advertised by the ad and help the website owner earn in the process. Now, however there is a new, additional way of earning money from your site thanks to an innovative, new partnership between Yahoo! and Adobe. Here’s how it works and what you need to do in order to set it up:
First, what is it exactly? The new partnership allows you to sing up for a Yahoo! ad account and serve contextual ads in the PDF documents that your site serves to visitors. Until now there has never been a satisfactory way to cost-effectively monetize PDF documents. With Yahoo! Ads this has now changed.
The ads are served in an additional space that appears when the reader is viewing the document. To take advantage of this service you first need to sign up for a Yahoo! ad account at: advision.webevents.yahoo.com/adobe/. The program is available, at present, to US-based webmasters only publishing content in English.
On the adobe site it states: “To join the program, publishers must register online, and then simply upload their Adobe PDF content so that it can be ad-enabled before distributing PDFs as they do today. Ads can only be displayed within Adobe Reader and Adobe Acrobat, in a panel adjacent to the content so that they do not disrupt the viewing experience. Every time the PDF content is viewed, contextual ads are dynamically matched to the content of the document. The publisher can then monitor performance through detailed reports. Publishers already committed to participating in the Ads for Adobe PDF Powered by Yahoo! beta program include: IDG InfoWorld, Wired, Pearson’s Education, Meredith Corporation, Reed Elsevier and many more.”
The full press release can be seen at the Adobe Corporation site.
This option allows webmasters to start making the same kind of money from the PDF content on their sites that they can make from the content on their web pages which means that suddenly they have access to a deep, constant and additional income stream.
