It used to be a valid optimisations and search engine marketing technique for some companies to dominate Google’s top pages by having four-five listings and a link to their main domain from a bunch of subdomains that were put together to advertise the content of the main domain.
This tactic would ‘squeeze’ the space available to their competitors to display their own listings and would increase the ‘net’ the main site owners could throw up in terms to targeted keyword density and peripheral terms. No longer!
The practise is about to end as Google are now, according to a hint given by Matt Cutts in which he pointed out that: “Google will very soon begin treating subdomains and subdirectories the same in this fashion: there will be only 2 total URLs from a domain in any set of search results, so no more getting 3, 4 or however many spots via subdomains.”
How exactly Google will achieve this or when he did not say but the fact that he has now made the announcement is clear indication that those webmasters laboring under the shadow of a well-optimised domain that was accompanied by a cluster of subdomains are about to get some more space to show off their own efforts.
If you have been working on such a strategy and approach now’s the time to think of alternatives and put your effort and energy in them instead.
A visual guide to SEO for intermediate webmasters who want to improve their site's ranking on Google. What to do and how to do it in full colour.
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