Since 2003 Google has been preparing for a revolution which has already happened. Location Based Services (LBS) at first glance appear as a way for start ups to circumvent a great deal of web searching, web advertising and web reliance.
Location Based Services are not a brand new idea as IBM research points out . The concept has been on the go for some time but it is only the advent of 3G handsets that has made it possible. Google has been preparing for this with location-based services served up on site searches since 2003. It has then taken the technology one step further, buying up bandwidth and devising a mobile phone platform which will become the basis of its own LBS.
The fact is that Google is probably better positioned than many to serve up such results, more accurately and faster. What it means for you is that information you had on your, let’s say pizza restaurant site, which you though was not that important now suddenly becomes vitally important if it is to be found and indexed and, eventually served up locally every time someone asks for a ‘pizza restaurant’ late at night.
The key to the future is information. How it’s used, how it’s handled and when it is served. This makes it vitally important in terms of both search engine optimization (SEO) and search engine marketing (SEM). Get any of them wrong and your site may as well have disappeared for all the good it will do you.
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BING has apparently stolen a march on Google, leveraging its close ties to Facebook where Microsoft is a shareholder to closely integrate search results and Facebook’s social components.
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Just last month we looked at how Google was targeting Content Farms and this month it’s rolled out a major algorithm change in the US (with the rest of the world to follow). The change which is known as...
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The three strategic marketing principles of ‘Build’, ‘Engage’ and ‘Amplify’ which inform every Facebook strategy are given Facebook’s authoritative treatment in a brief 14-page document which is intended to show internet marketers and webmasters alike how to unlock the marketing...
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The moment you have a website there are two things which immediately come to your mind. First that you want to see it on the first page of Google and second that you really must figure out how to market...
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In a really hectic week I have been made to re-examine the way I use my video channel. The web is changing in many important ways and communication is key. I am not all that comfortable in front of the...
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
