Some things are so obvious that sometimes they are never stated which means they are never properly understood. Almost everyone understands that if they are trading online they need their website to be properly optimised otherwise they...
14-04-2011 Hits:333 WEB View
One of the most popular questions I get asked when it comes to social media marketing is which social network is better to use? It’s an understandable question. Marketers and webmasters are always short of time and the idea that...
12-03-2012 Hits:1517 Web Talk
Because we are used to thinking that Google is so big that everything which it does is bound to be supported by an unbelievably big number which will be its budget and the sort of marketing brains which dwarf the...
14-03-2010 Hits:840 WEB View
I wrote just last week that Google changes its search algorithm practically every single day and with 500 plus planned changes in the year you’d expect about 40 changes a month to be put into effect. February did not disappoint...
28-02-2012 Hits:6309 SEO Tips
The year that’s about to close is probably going to be most noted for the number and depth of social media disasters we saw it give us. From Gilbert Gottfried losing his gig as the voice of the Aflac duck...
15-12-2011 Hits:4835 WEB View
The story of the moment is one which Danny Sullivan broke where a Google sting revealed that BING was gaming the relevancy in its search results based on information gleaned from those who used Internet Explorer as a...
14-04-2011 Hits:607 WEB View
When it comes to search engine optimization an eBook is usually of greater help than its paper cousin for many different reasons:
14-04-2011 Hits:272 WEB View
In the good ol’ days of search engine optimization (SEO), optimizing a website meant putting in some H1 and H2 headline tags and some description meta tags in the plain old vanilla HTML code and then pointing a search engine...
14-04-2011 Hits:1285 SEO Tips
Google recently launched a localization service which takes into account your site’s locale through search engine optimized description. The advent of the mobile web and the ability of smartphones and mobile devices to access the web and provide local services...
14-04-2011 Hits:2668 SEO Tips
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
