Here is a familiar scenario: your goods are top notch, your customer service second to none and your expertise in a particular market sector, unrivalled. Yet your website is not happening. Something is stopping it from performing the way it should and it is costing you thousands of dollars each and every month in PPC campaigns (like Google Adwords) and online advertising which is eating into the bottom line.
At this point you are about to throw in the towel and spend thousands more and get a search engine optimiser (SEO) to look at your site give you an expensive report and tell you what is wrong with it. You will probably pay about $500 - $600 for this service. Then you will have to pay at least as much again to have the first round of work implemented and, in addition, get locked into a monthly contract which will charge a minimum of $400 for the building of a few pages in other sites, submission to search engines (which these days is like spamming) and they will charge you time for the writing up of the report which will detail what they did.
Of course you now have an alternative. You can search engine optimise your website yourself by following our step-by-step SEO advice and SEO instructions which tell you exactly what you need to do in order to get your website to Google’s first page.
If you have a new website we tell you what to do (in our SEO Basics section) in order to get your site indexed by Google within eight hours of it going live! That’s right, in just eight hours your website will be in Google’s database.
Throughout HelpMySEO we take the view that you know nothing about the science behind search engine optimisation and, what’s more, you do not need to learn it either. Life is short enough without you having to worry about becoming a search engine engineer. What you do need to know however is what to do in order to optimise your site for fast indexing and top placement in the search engine results page.
We tell you everything you need to know and explain exactly what effect it will have so that irrespective if your website is in the UK, the US or Australia, you now have no excuses for paying out hundreds each month in dubious search engine optimisation work. Unless you like paying that is.
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
