When you start running a website there are two things you think about only when the warning sirens go off and these are the quality of your hosting platform and your SEO. The latter is considered almost irrelevant by many new webmasters and the former too complex (or expensive) to even think about at the initial stage of an online business.
Yet a little forethought and some practical action is all it takes to give you a winning edge and save you from having to spend a lot of money to rectify mistakes.
Your choice of hosting is, quite literally, the foundations upon which your website stands. The best designed website in the world is of little use if it’s offline when potential customers come to visit it. More than that, the uptime, stability and server reliability of your hosting company affects the end-user experience. This has made it one of the metrics Google uses, following its Panda Update, to gauge how ‘good’ or ‘bad’ a website is in terms of quality and rank it accordingly in its search rankings.
This brings us, neatly, to the second element webmasters try not to think about which is SEO. Search Engine Optimization has gone from being an arcane discipline few could understand to a practice which now needs to be part of every webmaster’s everyday arsenal. Much of SEO, these days, has to do with online marketing and promotion and it is this convergence which makes it a pivotal part of the knowledge every new webmaster needs to have.
Thinking about these two things at the initial stage of your online business, even before your website is built as a matter of fact, means that you will make a much better decision than if you do not think about them at all. Failing to think about them means that you will make the same mistakes thousands of webmasters make each year. You will then have to change hosting provider and go through at least two or three before you find one that’s decent and then have to pay someone like me thousands of dollars to help get your site’s SEO right.
This is where this post comes in. United Hosting has been one of the best, customer-centric, affordable and stable hosting companies I have seen (and I found them almost by accident and no, I do not have shares or any financial interest in them). Their servers have one of the highest guaranteed uptime in the business and their staff work under often extreme conditions in terms of hours or pressure and still deliver service with a smile.
Their focus on providing their webmasters with the right platform to help grow their business made them a natural fit when it came to finding a partner for SEO Help to be promoted through. Their customer centric approach led them to decide to provide a digital copy, totally free, for every new webmaster.
If you are in the process of starting out a new online business, or even if you have one and are now looking to find a hosting provider for it which will really help it grow in terms of stability, uptime and a secure server environment, then United Hosting want to hear from you. Every new webmaster opening an account with them will receive a coupon which can be redeemed at the checkout level of SEO Help so you get a digital copy of SEO Help totally free!
Since it first came out in 2010 SEO Help has helped thousands of webmasters across the world optimize their websites and see them climb up the search engine rankings to get to Google’s first page. By combining United Hosting’s world-class hosting quality and stability and SEO Help’s targeted, easy-to-follow advice you give your online business the best possible chance it has to succeed.
Better yet, while potentially saving yourself thousands of dollars in extra expense and lost revenue you also only pay for your hosting at a price which is truly competitive anyway.
To take advantage of United Hosting’s fantastic offer and have a free digital copy of SEO Help all you need to do is open a new hosting account with them at United Hosting.
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
