The final month of 2011 was full of changes and developments in the world of social media and search engine optimization. Google did not disappoint, leading the way in SEO but it was social media which perhaps stole the show by providing lessons, in the form of disasters.
In case you missed them here are some highlights of the month that’s just passed.
01. 2012 is the Year of Social Media (podcast). There are many reasons why this year is going to be the year social media comes fully into the mainstream. Most of them are covered in a short podcast designed to help you focus the marketing of your business.
02. Top Ten Social Media Disasters of 2011 (video). In 2011 we were treated to one after another of social media disasters. So many, as a matter of fact, that it became difficult to know which one to take into account first. In a ten minute video you get to see ten of the top ones and what we learnt from each one.
03. 10 SEO Developments Implemented by Google. Google, these days drives much of what happens on the web, including search and social media. In December the company implemented ten SEO developments, each of which is going to have some impact this year. Make sure you get to see which ones they are and understand why they will affect you.
04. America’s Biggest Loser Teaches us About Business. America’s biggest loser is a show which helps people turn their lives around. It also provides us with a winning formula which can be applied to business.
05. Five SEO Myths which may be hurting your site. SEO is changing fast yet old practices still persist. Some of these will waste energy and time but are essentially harmless while others will definitely do more harm than good. Find out which ones really work for you.
06. CEO Blogs and Your Business. There should be no question about whether you should blog or not if you want to drive traffic up in your business but if you are going to tackle it yourself you had better make sure you are up to the task.
07. eCommerce Tips for Better Online Sales. The online world is changing fast and you have better make sure you change with it. In a short article covering eCommerce development you get to see what online visitors want from a website, these days, before they part with their money.
08. How Search is Changing the Online Purchasing Process. Google’s powerful search and the proliferation of mobile computing platforms are having an impact in the way people are making purchases online. Find out what’s new and how it affects you.
09. Commenting Systems and Your Website. If you are struggling with the decision whether to install a native or non-native commenting system this article covered it all, explaining both pros and cons.
10. Unique Selling Points (USPs) and Your Business. The importance of grasping what the Unique Selling Point (USP) of your business is has now gone from one of those things which might have been nice to have but not necessary to something which is truly essential to your business success.
After months of speculation, rumours about a GPhone that would take on Apple’s iPhone and forum postings and blogosphere posts Google has made public its plans to bid in an upcoming Federal wireless spectrum auction. Technicalities aside...
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The three strategic marketing principles of ‘Build’, ‘Engage’ and ‘Amplify’ which inform every Facebook strategy are given Facebook’s authoritative treatment in a brief 14-page document which is intended to show internet marketers and webmasters alike how to unlock the marketing...
10-05-2011 Hits:933 Social Media News
Ever since Google rolled out its Penguin update (heck even ever since the Florida update back in 2003) it has had a clear, guiding message which many failed to understand: Our focus is on the end-user.
15-05-2012 Hits:505 Google News
When it comes to reporting social media or come to think about it just about anything on my blog I have a simple criteria which I apply: does it offer practical value? Information for information’s sake is a great way...
29-04-2011 Hits:1234 Social Media News
One of the subjects I frequently get emailed about is authors asking me how to promote their book using SEO. SEO Help has been on the Amazon best-selling charts for 79 weeks since it was published. At the time of...
04-06-2011 Hits:1692 WEB View
It’s only just last week that I wrote about Facebook’s proposed IPO and how it will affect your marketing. The rumours are that as Facebook is pushing through the rollout of its contentious (from some users’ point of view, at...
28-01-2012 Hits:743 Social Media News
In the good ol’ days of search engine optimization (SEO), optimizing a website meant putting in some H1 and H2 headline tags and some description meta tags in the plain old vanilla HTML code and then pointing a search engine...
14-04-2011 Hits:1285 SEO Tips
Like everyone else, in the online world I suffer from too much work and too little time to sleep. Because work is something I cannot cut down on and life is something I do not want to cut down on...
14-04-2011 Hits:313 WEB View
John Rakestraw is a man whose mission is to help writers exploring the go-it-alone route get as much help as they need to become a viable ‘product’. I use the word ‘product’ because we are now in the days where...
04-10-2011 Hits:1123 WEB View
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
