A piece of news published today signals perhaps the first real move for Google dominance of the mobile telephone browser market.

Let’s look at why this is important and why, if you’re online and want to make money from your website you cannot afford to discount it. First, analysts everywhere know that the real consumer war right now is taking place on the mobile phone users market.

This is a market that is growing year on year, it is populated by the kind of demographics that make online shop owners drool (i.e. ‘cool’, trendy, online-savvy consumers) and it is, on paper, ideal for any kind and probably almost every kind of ecommerce activity.

The drawbacks so far have been those irritating tinsy-winsy screens, fiddly buttons and the fact that in order to do anything you had to go through a labyrinth of menus some of which required no fewer than eleven, that’s right, eleven (!) clicks in order to do something basic like answering your email.

Ok, screens have been getting larger, buttons are becoming invisible (wit touch screen technology on phones) and Google’s latest implementation of Google Mobile allows you to do in just two clicks what previously would have taken ten or eleven.

This now means that mobile computing in terms of answering emails, viewing attachments, answering messages, receiving sales pitches, archiving them and actioning them is pitch perfect.

Google stole a march on everybody and stayed ahead of the game through a simple philosophy: they create applications that allow people to use the net the way they, themselves would like to use it.

While MSN thinks corporate and Yahoo! has focused on becoming an entertainment giant aligned to Hollywood Google has championed the everyman in terms of web use and functionality.

We are still at a very early stage of the game here but the web moves fast so next Christmas it will not perhaps be unthinkable to send a sales message to 3,000 of your best customers and have two thirds of them click on their mobile phones and complete a sale within three hours of receiving it.

Why is any of this important in an SEO website? Because Google does nothing by chance and because everything Google does tends to lead, inevitably, to search and find. Search as far as browsers are concerned and find for you. There are rumours that Google is preparing an iPhone equivalent that will leave Apple’s one dead on the water. Google has been linked before to phones and staking its reputation on hardware represents a significant shift for the company which I do not think it will undertake but developing software that makes web browsing on your phone child’s play is just what Google might actually come up with and the moment it does that the internet will have suddenly gone mobile, a brand new market will be at your fingertips and those of you have been using our services and optimising your websites will suddenly find that you are well ahead of the game.