The thought that just because I run an SEO Blog I should always blog about SEO is to the expectation that a trapeze artist’s feet should never touch the ground. Ok, I might be stretching the simile a little here but the point is that SEO is carried out by people for a very real purpose and early on I took a conscious decision to not Blog about technical SERPs this and techie-speak metatags that on the SEO blog itself because first, there are about a squillion other blogs out there which do just that and you are more than welcome to visit them and second, because SEO is a means to an end and what I write about here has an impact on the end-result (having your website found) rather than what you are doing and besides I already have, here, a specific FREE SEO Tips section which is focused on SEO things you really need to know about.

All of which leaves me free here to do pretty much what I like which is what I really like about having a blog in the first place. There should be a real freedom in the ability to explore a great many of its features, application and possibilities without being restricted by the subject matter. As long as I am delivering value, enriching your knowledge, making you think and sharing with you the same kind of knowledge as I would were we to share a cup of coffee at a local café then this is working for me and, I hope, you.

You will ask of course, and quite rightly, why is there any point in covering anything which does not have to do with SEO, here, and I will say that SEO, like websites and the internet itself are ultimately tools which we apply to the digital form of activities which we have engaged in, in the offline world for hundreds of years. Being visible, creating a buzz, marketing yourself through acquaintances and friends, using advertising and lateral publicity, all of this, are activities which we employ without a second thought (and considerable effort) each time we are involved in the promotion of any offline business.

The problem with digital is that when we get online, way too often, we forget the hard-earned lessons of business practices and business promotion which we have developed offline and, in the process, have to re-learn them the hard way. Online marketing, online promotion and SEO are tools for the digital age. The imperatives which drive us remain the same: we still need our ventures to succeed and make money for us and then grow further.

When we take this tack then the question is not about boning up on search engine theory and search engine algorithm developed (which is nice to know but totally unnecessary) but about focusing on the real questions of what needs to be done and how. It is only when we face the issues this way that we can get avoid the danger of getting tangled up in our own processes. Just like in the offline world we can get caught up in endless meetings to the point that we have no time to get any work done so in the online world we can get sucked into the theory of search engine marketing and optimization to the point that we forget that all we really need to know is what should we do in order to drive traffic to our websites and have them appear on the first page of Google.

This is why the Blog is not just about SEO, sure optimization will figure in it quite heavily, inevitably but it is about asking the questions or sharing the insights or discussing the information which is necessary to help you win online, big.