Over the past few weeks Klout, the online reputation scoring service, has been making waves with its influencers receiving offline perks and those who contribute to the growing conversation within its site now enjoying higher visibility (potentially) in Bing search results.
The web has changed and the world is changing with it. If you’re not feeling the quickening that comes with a sense of greater empowerment, right now, you are only a click or two away from the moment when you will. It’s inescapable. And the reason it’s inescapable lies in the fact that everything you do is data.
The 24th Panda update in a row was greeted with the usual “Oh, Com’on!” outcry as webmasters scrambled to check if their websites were part of the 1.2% of English queries affected. If that describes you, clearly you have not been paying attention to the way SEO is developing and the advice Google has been funneling out for the last ten-twelve years or so.
Search is so crucial to the web that one without the other becomes largely meaningless. In the very early days of the web the only way of having your website found was to print out leaflets with its web address on it and go around the High Street irrationally handing them out to all and sundry you met there.
