The trouble with most SEO campaigns I see is that they often occur in some sort of hypothetical vacuum where a webmaster short of time and with basic SEO knowledge tries to shoehorn something he heard being talked about or a technique he is convinced will send more traffic to his website because he’s never tried it before.

Almost every time I see this I also know these are webmasters who are getting desperate and are fast running out of options and webmasters who are fast running out of money and are racing against a countdown when their online business will die unless it manages to take off.

The reasons webmasters get desperate and are willing, at that point, to try anything are perfectly understandable. What is harder to understand perhaps is why they did not try to put in all this energy and effort into their websites before things go to that stage. SEO is neither rocket science nor magic. It is a set of relatively simple actions (some more so than others) governed by mathematical knowledge (which is why search engines can be gamed) and some basic principles applied in a way which allows the average webmaster to promote their website to search engines and gain traffic as a result.

The webmasters who get the most from their SEO activity then are the ones who actually understand that:

1. They have a finite amount of time to work with each day

2. SEO is always part of their long term efforts to promote their website

3. SEO is not just one but many different activities

4. SEO, to work, needs to be part of their daily website routine

One of the strengths of SEO Help is the fact that it actually builds up a routine for you which is totally scaleable to your own efforts so that you find that you start to optimise your website without even realising it. The other thing is that you cannot divorce the social marketing of your website from your SEO activity. With search engines paying attention to social media streams and looking to see if a website is present in that sphere as a means to weighing its true value you, as a webmaster looking to promote your site, really need to have a presence there.

Again, this is one of the things covered in detail by SEO Help, but the gist of what you should be doing is:

1. Have a coherent social media publicity strategy

2. Understand that social media marketing is all about fun, engagement and customer intimacy rather than shouting your wares

3. Use social media marketing (primarily on Facebook and Twitter) as part of your real-time web marketing

Carry out all these steps and your social media marketing and SEO will be all wrapped up into one package with the content creation and marketing processes of your website. Good SEO feels like you are not doing anything special at all.