“How do I drive traffic to my website?” is the second most popular question I get in the many email enquiries which reach me. SEO is all about search engine visibility which also means an increase in traffic to your website.
It is however a little more involved than this. If you just wait for your website to rise organically in the search engine charts and then get traffic that way you are wasting time which might really be critical and could make the difference between your online business getting by and failing.
Driving traffic to your website is always a combination of SEO tactics and social marketing and indeed, there is a very strong convergence of the two so that social marketing intended to drive traffic to your website also helps your SEO and SEO helps your social marketing.
My answer usually is that you should not worry about driving traffic to your website, that will happen as your website gains traction on search engines naturally. What you should really be doing is planning a social marketing campaign that will be compelling and have enough fresh content to allow those who visit it find real value there.
So, if you really want to succeed online and have a website that truly attracts traffic, ranks high on search engines and performs in a way which allows you to win the online marketing game you need to concentrate on what your online business is most about and forget looking for gimmicks, tricks and shortcuts.
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
