Help My SEO

When you are the richest man in the world (well, almost these days) and you have a blog and your company is behind the second largest search engine (now that Yahoo search results are powered by BING) you’d think that your Blog would be in the top position, right?

Wrong, it appears. Let’s look at things in sequence. First, this is the year in which Bill Gates decided to join Twitter and start a Blog (in this order). Long before he did, given his fame, there were (and still are) a dozen or so fake Bill Gates blogs out there. Given Bill Gates’ fame that’s only natural, but what is not so cool perhaps is the fact that Bill Gates’ blog is not featured above its imposters in what is, metaphorically, Bill Gates’ own search engine.

Tapping  “Bill Gates Blog” in BING delivers the site a little less than in the top position as shown by the screen capture below.

The sensitivity of BING vs Google (which serves the site properly given its authenticity) has been a subject for discussion amongst SEO engineers ever since BING upgraded its algorithm and Google launched its brand-bias filter.

Bill Gates’ blog appears to need a little SEO Help to help it guide BING to index it better. When it comes to BING link-building is still an important aspect of SEO. Google can get along fine with H1 tags, page titles and contextual density because its indexing algorithm is sensitive enough to actually understand the importance of Bill Gates’ Blog and serve it properly, all other search engines however need the dumbed-down but all-necessary on-page optimization practices which still need to be engaged in.