How to Geo Tag your website and promote your services to local customers

Google recently launched a localization service which takes into account your site’s locale through search engine optimized description. The advent of the mobile web and the ability of smartphones and mobile devices to access the web and provide local services makes geotagging a necessity in the search engine optimization process.



Geotagging is the process of adding geographical identification to various aspects of your website such as photographs, video RSS feeds and, of course, the website itself. Geotagging is part of the on-page optimization process involving meta tags. The geo.placename tag is provided primarily for resource recognition; it is anticipated that this field will be harvested by automated agents such as search engine bots and presented to the user in search engine results in a similar manner to the description META tag. This field is free-text, and typically would be used for city, county and state names.

META tags (including geo tags) should be placed in the HTML document header, between the <HEAD> and </HEAD> elements, for instance:

<html><head><title>My Document</title>
<meta name="geo.region" content="US-WA">
</head>

You should also include uch elements as:

<META NAME="geo.position" CONTENT="latitude; longitude">
<META NAME="geo.placename" CONTENT="Place Name">
<META NAME="geo.region" CONTENT="Country Subdivision Code">

While this is a brand new meta tag and localization is a service just launched by Google the widespread use of geotagging technology in mobile platforms which range from smartphones to netbooks is going to play an ever increasing role in driving business directly to your door.

 

For a fuller description of the implementation of HTML 4.0 compliant geo tag implementation visit the GeoTag Elements website.

 



 

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