Search engine optimization for those who are short on time

Even the most organized of us, occasionally, get into a situation where there are just 30 minutes in the day and that’s all that’s left to devote to a task which should, properly, take up more than two hours. SEO is one of these activities and when it happens we feel guilty and get depressed and, if you are anything like the people I talk to, begin to think it’s too much, there are too many demands on your time and perhaps it’s time to chuck this whole independent entrepreneur thing and get back to the nine-to-five slave treadmill.

Don’t you dare! We are all pressed for time and what keeps us going is belief. If you really believe in what you do then you will force yourself to make the most of the time available (which is where this SEO Tip comes in) and do something. If you just have 30 minutes to optimize your website then stop feeling guilty and start creating some content which delivers your service (or product) in a short soundbite which can be consumed in seconds (rather than minutes).

Write a paragraph, explain what prompted you and why you are writing it and why the reader needs to pay attention. Write fast, keep it simple and make sure that you contain all the facts:

1. Write exactly the bare bones needed to get the message across.
2. Make sure you know what the message is.
3. Explain why they will benefit or what they will gain.
4. Close.

It really is that simple and (as you probably guessed) I am really short on time today. 



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