The pressure to get your site found and the need to drive as much traffic to it as possible often drives webmasters to think of buying links in order to drive up PageRank which, as you have guessed, has often tempted those who have established, respected sites think of monetizing them by selling links. Doing either of these can be the kiss of death for a webmaster and here is why: The pressure to get your site found and the need to drive as much traffic to it as possible often drives webmasters to think of buying links in order to drive up PageRank which, as you have guessed, has often tempted those who have established, respected sites think of monetizing them by selling links. Doing either of these can be the kiss of death for a webmaster and here is why:
Both of these activities have now officially entered Google’s banned activity list and the fact is stated clearly on Google’s pages.
This means that if you buy or sell links the Google algorithm which ha snow been sensitized to check for this will eventually spot it and your site will start to drop in Google’s index.
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
