On a figuratively speaking sunny February 4th in 2004 Mark Zuckerberg launched Facebook, an experimental social networking site aimed exclusively (at the time) at the Harvard student body. Mark had managed to raise $338 million in funding for his zany idea and the rest, as they say, is history.
Microsoft’s investment of $240 million into Facebook which shot the social network’s value to a staggering $15 billion also threw the door wide open to other corporate investors. In November 2007 Hong Kong billionaire Li Ka-shing put in $60 million in fund money and now there are rumours of even more money coming in from the German Samwer brothers.
What this means if you are a webmaster is that Facebook is going to become ever more important in your online marketing efforts and you should never pass up the opportunity to leverage the social network’s ability to virally promote your website, your services and your products.
I started this blog to talk not only about SEO and the steps you need to make your online business successful but also related subjects which catch my attention. Whilst my personal interests range from Zen to ...
14-04-2011 Hits:254 WEB View
There are many components to search engine optimization, that’s true, but when it comes to optimizing your website a Blog should be one of your primary daily weapons. Why? For many reasons. I know blog posts (such as this one)...
14-04-2011 Hits:971 WEB View
As I am writing this SEO Help: 20 steps to get your website on Google’s #1 page is riding high on the Amazon best-seller charts for books on SEO and Internet Marketing, on both sides of the Atlantic. It’s at...
14-04-2011 Hits:1523 WEB View
Disruptive technologies are technologies which change the way something is done so drastically that its business model no longer makes any kind of sense.
09-12-2011 Hits:2011 WEB View
It’s only just last week that I wrote about Facebook’s proposed IPO and how it will affect your marketing. The rumours are that as Facebook is pushing through the rollout of its contentious (from some users’ point of view, at...
28-01-2012 Hits:749 Social Media News
I firmly believe that there should be an underlying logic to every action. This is a deeply held personal philosophy and it has guided me in my activities across the commercial and research sectors as I have ...
14-04-2011 Hits:315 WEB View
You cannot escape SEO any more than you can escape the fact that in publishing eBooks are gaining the upper hand over their paper cousins, some a dozen years from the time it was forecast it would happen.
23-09-2011 Hits:848 WEB View
Because we are used to thinking that Google is so big that everything which it does is bound to be supported by an unbelievably big number which will be its budget and the sort of marketing brains which dwarf the...
14-03-2010 Hits:845 WEB View
When you are the world’s most popular search engine, fielding over a billion search queries a day censorship of any kind, however well-intentioned is most likely to land you in hot water. Google Instant is changing the way we use...
14-04-2011 Hits:502 WEB View
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
