Facebook continues to bring the money in

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On a figuratively speaking sunny February 4th in 2004 Mark Zuckerberg launched Facebook, an experimental social networking site aimed exclusively (at the time) at the Harvard student body. Mark had managed to raise $338 million in funding for his zany idea and the rest, as they say, is history.


Microsoft’s investment of $240 million into Facebook which shot the social network’s value to a staggering $15 billion also threw the door wide open to other corporate investors. In November 2007 Hong Kong billionaire Li Ka-shing put in $60 million in fund money and now there are rumours of even more money coming in from the German Samwer brothers.

What this means if you are a webmaster is that Facebook is going to become ever more important in your online marketing efforts and you should never pass up the opportunity to leverage the social network’s ability to virally promote your website, your services and your products.

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David AmerlandI’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions