When it comes to building backlinks the work is mind-killing and time-intensive. One of the back-link building techniques is posting in blogs and blogposts and using them to generate an off-site presence which links back to your site.
One of the main problems of doing this is the tedious registration process which is required by many blogs and forums whereby you usually have to register, create a profile, put a link in that profile linking back to your site and then go and make a comment.
A time-saving option is using Gravatar, a universal avatar creation service which allows you to create one avatar and use that everywhere, complete with description and link back to your site. This way when it comes to making a comment on a blog, the moment you input your Gravatar details the site pulls everything in and you are good to go. Multiply the time saved by the number of times you would have had to register and it begins to build into a sizeable chunk of your time you could put to better use in the online marketing of your website.
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
