How to deal with the constant need for fresh content

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One of the main problems most webmasters have, these days, is how to create content for their websites when they themselves are not writers and have no natural inclination to write a lot. Believe it or not this is a common problem faced by at least 95% of webmasters and unless you have a content creation strategy in place which creates a framework which enables you create content you are really struggling.
 
Webmasters who struggle in creating content for their websites often end up falling into one of the classic pitfalls:
 
  • They create spam content which is haphazardly put together and which offers nothing of value to online visitors
  • They create content which simply repeats other parts of the website which means that they often run the risk of raising duplicate content flags
  • They do nothing at all and let their sites be classed as old-fashioned and inactive
 
The solution is as simple as it is obvious. Create a news section on your site (usually a news module on a dynamic content system driven website) which will allow you to post news which relate to your product or service in a conversational way, much as you would talking to a friend.
 
As the video below suggests this will allow you to get past the content issue with relative ease and focus on other aspects of your online business, until you are ready to get involved deeper into the SEO of your website.
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David AmerlandI’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions