SEO basics: choose your words carefully

Details: Thursday, 14 April 2011 20:56; Hits: 646

Every newbie webmaster knows that words on the web are vehicles which can either deliver real value or totally destroy your SEO effort. This is something which digital devices giant, HP , has obviously to learn and its lack of basic SEO knowledge (which for a digital device and peripherals manufacturer is inexcusable) will probably cost it dear.

At the HP digital conference on February 9, HP announced three devices (specifically two smartphones and a tablet PC – product names Pre3, Veer and TouchPad) and topped it all off with the unveiling of an integrated operating system which is designed to make the entire experience between pad the smartphone and peripheral devices seamless.

As expected HP’s ambitious plan sets it up as a rival to Microsoft (whose Windows OS it was using in its smartphones until now) and a potential threat to Apple. The HP integration offers printers, laptops, computers, mobile phones, peripherals and the tablet all working in an environment which makes communication between them as easy as tapping a button (or in some cases each other).

This is a massive, ambitious effort which has taken serious planning and deep pockets and it may come unstuck on a simple SEO obstacle. HP has named its tablet TouchPad, a word which is also used for the touch-sensitive area on laptops where the integrated mouse is. It is also a word which right now has over 8.8 million competing pages on Google.

Had HP used an SEO expert at product launch and planned carefully as I have suggested in the product launch plan then I am sure that they would not have chosen TouchPad for the HP tablet. Now of course they will have to dig deeper in their pockets and boost their offline advertising budget in order to make the inroad they could have made online with a better choice of name.

This proves the adage that to rectify basic SEO mistakes takes deep pockets, lots of energy and time. Time in which SEO-savvy, smaller competitors can out-manoeuvre you on smaller budgets creating greater impact and stealing a sizeable slice of your market.

HOT!

Why Google Plus Is Not a Ghost Town

15-05-2012 Hits:1466 WEB View

Five Team Building Tips Taught by the Avengers

10-05-2012 Hits:1305 SEO Tips

Stop Talking About Business Like it’s War

12-05-2012 Hits:1303 Web Talk

Hillary Clinton Social Media Win

10-05-2012 Hits:1267 WEB View

Increase traffic to your website with just one step

Getting more targeted traffic to your website and increasing the number of global visitors who visit your web page is ultimately what search engine optimization (SEO) is all about. You get to struggle with concepts such as...

14-04-2011 Hits:295 SEO Tips

Help your SEO with a 301 redirect

While much of what goes on in the SEO world these days can be done without much technical knowledge a 301 redirect, unfortunately, is not one of them. Still, you’re in good hands, because I try to make most of...

14-04-2011 Hits:1084 SEO Tips

Google Steps Up Google+ For Business Program

Google which had planned to open up Google+ to business later in the year has had so much interest it has accelerated its program for businesses and has even created a form where business interested in an early invite can...

14-07-2011 Hits:835 Google News

Google instant’s ‘censored’ list of terms

When you are the world’s most popular search engine, fielding over a billion search queries a day censorship of any kind, however well-intentioned is most likely to land you in hot water. Google Instant is changing the way we use...

14-04-2011 Hits:497 WEB View

LinkedIn Buys SlideShare as Web Goes Visual

The ability of a picture to stand in for a thousand words is too well documented to be just a cliché. Increasingly, on the web, we use pictures, presentations and diagrams to share information which can be scanned faster than...

04-05-2012 Hits:791 Social Media News

Google Radio developments

Google's deal with Clear Channel, the number one US Radio Network, which allows Google to access five percent of the network's collective air time, at will, makes a lot of sense for a search engine, online-ad driven...

14-04-2011 Hits:384 SEO Tips

Two easy steps to business success

I used to be involved in one of the most demanding retail environments in the world. Actively involved in the success of internal corporate communications at the John Lewis Partnership, Britain’s leading retailer with over $12 billion...

14-04-2011 Hits:468 WEB View

Use the web to get ahead

I work online spending more time on the web than I should and one of the reasons I do this is that I am genuinely excited by the possibilities I sense to create a world where there is...

14-04-2011 Hits:426 WEB View

The history of search engine optimization and the optimization of your website

Search-engine optimization, or SEO, is the process of setting up your Web site so that it ranks well for particular keywords within the organic search results of major search engines, including Google, Yahoo, and MSN. Unlike paid search marketing, which...

14-04-2011 Hits:598 SEO Tips