The Google Plus environment is sufficiently different from other social networks to require a little bit of getting used to. In a brief video guide on Google Plus etiquette for interaction, we cover some of the very basics which kickstart the conversation.
The video looks at interacting, the use of the +1 button, sharing, acknowledging and formatting of posts in the Google Plus stream.
Understand social media. Learn why it works and how it can fail. Find out how to best use its disruptive capacity for better online marketing, better online communication and better use of social media channels. This is a blueprint on a disruptive technology at work. Perfect before you start your social media marketing. Vital if you want to succeed in an area that appears to change all the time.
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In a really hectic week I have been made to re-examine the way I use my video channel. The web is changing in many important ways and communication is key. I am not all that comfortable in front of the camera, I would much rather talk to a group of people or (obviously) write practical articles.
A number of emails received made me re-consider:
Add a commentWhen it comes to marketing we would all love a secret recipe, something we can apply which would simply work. Well, there is no silver bullet I can give, unfortunately, and our own reality is so complicated sometimes that marketing becomes a fragmented activity which requires a certain degree of luck to pull off, correctly.
History however provides both the advantage of hindsight and the necessary detachment provided by distance and it is these which allow us to draw some very valuable lessons when it comes to social media marketing.
The Reformation, sparked off by Martin Luther’s posting of The 95 Theses changed most of Western Europe and ushered a new age and, as it happens, we now can see was the direct result of social media. Enjoy the video below and share freely.
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
