John Rakestraw is a man whose mission is to help writers exploring the go-it-alone route get as much help as they need to become a viable ‘product’. I use the word ‘product’ because we are now in the days where...
04-10-2011 Hits:1125 WEB View
When it comes to marketing we would all love a secret recipe, something we can apply which would simply work. Well, there is no silver bullet I can give, unfortunately, and our own reality is so complicated sometimes that marketing...
16-02-2012 Hits:1715 Video
When it comes to the web I love the fact that the internet can act as the great equalizer. Because it provides a level playing field it can allow those with less money and more energy to outgun heavy-weight rivals...
14-04-2011 Hits:931 WEB View
When it comes to working online or offline often what comes across are the things which keep you going. Success or failure often hinge on the smallest of things. The ability to keep going. The knack of staying focused. The...
28-11-2011 Hits:1455 WEB View
Working in SEO you soon have a familiar pattern to your life which defines, also, how you work. Mine begins with coffee (vital to get my brain going) and a query of the Google database where I see...
14-04-2011 Hits:280 WEB View
If you are serious about your website getting as much help as possible, right from the start in the search engine organic results page you absolutely need to consider the URL. If, for instance you are in ...
14-04-2011 Hits:230 WEB View
SEO is just a tool. Nothing else. Once you strip it of the theory which governs it (which is admittedly complex) and the techno-speak of some of the terms behind it all that’s left is the fact that...
14-04-2011 Hits:409 WEB View
As Facebook and Twitter usage goes through the roof so does the use we make of URL shorteners. These fall into two categories, those we use ourselves to shorten a URL so we can post it on Twitter and not...
21-04-2011 Hits:2690 SEO Tips
It is easy to believe that we are going to last forever. We plan our lives, think about new business, work hard to create an online/offline world where things make more sense than before and in doing so we go...
06-10-2011 Hits:996 WEB View
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
