The rumours that Bitly may enter search have been circulating ever since Bitly’s chief scientist, Hilary, Mason, presenting at TWN Conference in Amsterdam, last May, more or less announced that Bitly had sufficient access to data to form its own search index.
On the online world definition starts and stops with search. Without a meaningful way to search through the masses of data piling up on the web every second and a further means of classifying them into meaningful chunks the entire digital edifice collapses in an amorphous pile of Tweets, Facebook posts and websites.
Yahoo just came in from the cold when ex-Googler, Marisa Mayer stepped in the hot seat as their latest CEO and it’s been, since, going through some pretty interesting developments.
Depending on how you look at it Tumblr is either one of the web’s unsung successes or the kind of social microblogging platform that no one really knows what to do with. Irrespective of which camp you find yourself in however the fact is that Tumblr has been around for a few years now and it does not appear to be deprecating the way social networks that fail to find an audience do.
Facebook’s Edgerank, the algorithm that determines the relevancy and visibility of Facebook posts has undergone a number of changes of late and none of them really good. Following its more open experiment with the visibility of posts on its Wall Stream Facebook is now in the process of throttling back access in what the social network claims is an improvement to the stream.