Just days before the planned Facebook IPO General Motors has decided to pull its ads off Facebook citing poor returns. Given the size of the social network (rapidly approaching the 1 billion members milestone) this is clearly an indication of the importance context plays on advertising.
Add a commentCharlie Brown said that “There is no greater burden than a great potential” and rarely does this ring truer than when it comes to Facebook and its planned IPO. Now, the buzz surrounding the flotation of the world’s largest social network is nothing less than record-setting in terms of numbers and if the object of the exercise was to set such records then we can say “job well done”.
Add a commentThe ability of a picture to stand in for a thousand words is too well documented to be just a cliché. Increasingly, on the web, we use pictures, presentations and diagrams to share information which can be scanned faster than a thousand words.
Add a commentYour target audience is concentrating on each online or offline media channel only marginally, dipping in and out as they synthesize their own picture of the world through info-snacking . It appears that the consumers of the digital age have become a marketing manager’s worst nightmare.
Add a commentThe UK, arguably, the first world’s largest unified, English-speaking consumer market has been slow to adopt Google Plus for business and pleasure. The reasons lie, perhaps, in the UK’s traditionally conservative consumer base which resists jumping on the bandwagon of technology unless it can see clear benefits and on the fact that time-wise almost 20% of UK surfer’s time is spent on Facebook.
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Google has began broadcasting ads across Clear Channel's Radio network allowing it to reach a massive 110 million-strong audience of listeners. Google has dabbled with radio in the past, striking deals which gave it access to unsold air...
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