You’ve come here hoping for some insight into the man behind the books so here it is: On any given morning I’d rather be surfing off Kirra Beach on the Gold Coast than surf the web. That however is neither very productive nor even possible, most of the time, in my line of work. So my next best passion is making sure what I write works well enough to actually make a difference.
Articles, books or advice, have to help you achieve something concrete for yourself to make me feel better about the long hours I spent staring at a screen instead of staring at the ocean. My books have helped thousands of webmasters take their business to a highly profitable level and some have even been kind enough to write back and let me know.
Books bought from this site in eBook format have a lifetime free upgrade, which means that should changes be made to content and new editions come out you will be notified about it and you will either be sent the book itself via email or a coupon code to download it free of charge. I take the view that you buy these books because you need them. SEO and online marketing techniques do change and being asked to pay again so that you can keep up to date on your business seems a little lame (to say the least) and, as far as I am concerned, not the kind of business model which a writer would want to maintain with his readers.
I really love what I do so it doesn’t feel like work, most of the time. I really believe the web is both the great equalizer of our times and the place where ideas and opportunities abound and by helping you gain in it I am helping to create the kind of technologically-rich, enriching world I want to live in. I have no idea if I am actually succeeding in this but I do know that I need to keep on trying.
If you have found something on my site which has helped you let your friends know about it. Anything I can do for you just let me know.
The main purpose of SEO is to reduce your reliance on many paid-for services and organically gain traffic to your website. In that sense paying to be listed in a directory is not good logic. However, one aspect of SEO...
14-04-2011 Hits:1126 SEO Tips
One of the trends in SEO in 2011 which I blogged about earlier this year was the fact that social media was going to become a major focus of many SEO and online marketing campaigns. The heat generated by the...
14-07-2011 Hits:1105 SEO Tips
The story of the moment is one which Danny Sullivan broke where a Google sting revealed that BING was gaming the relevancy in its search results based on information gleaned from those who used Internet Explorer as a...
14-04-2011 Hits:623 WEB View
While most companies do social in a vertical B2C kind of way where they control some sort of central web presence which they then use to “take over the web”, Google does it differently. The Google approach to taking over...
13-09-2011 Hits:1156 WEB View
Checking our email today a message our of about 85 I had downloaded caught my eye: “Help My SEO,” it said, “my website used to be on Google’s first page and it has dropped to the third. My traffic is...
14-04-2011 Hits:382 WEB View
In the drive for search engine optimisation far too many sites end up creating empty content that does little more than attract search engine attention and traffic and very little real value. I know what you’re going to...
14-04-2011 Hits:357 WEB View
Everyone wants their website to be on the first page of Google and, usually, the top slot on that page. Before I even begin to tell you how that is done I will start off with an example. Just...
14-04-2011 Hits:322 WEB View
The question “who is the conscience of your business?” has always been designed to make business people frown and their blood pressure rise. It intimates that conscience is perhaps expendable or at least flexible and that business people are incapable...
09-02-2012 Hits:2507 WEB View
One question which comes up again and again in relation to social media marketing and SEO is just how can you use your efforts on these fronts to get ahead of your competition.
28-09-2011 Hits:1148 Web Talk
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
