Search Engine Optimisation (SEO) and social media marketing are both mechanisms for attracting high-quality traffic to a website. Comparing the two though is not a like-for-like comparison. They are each a different channel designed to do different things, the difference...
12-09-2011 Hits:1623 Web Talk
Let’s do a little theorising. Suppose you had the world’s most powerful, popular search engine and you wanted to make it more relevant, capable of indexing even more information and, in addition, harnessing folksonomy (people power) to help sift through...
14-09-2011 Hits:1296 WEB View
Everyone knows that the holiday sales season is make or break and perhaps none more so than in retail. In an unforgiving market and a tough economy casualties are to be expected. Sears Holdings, which owns Sears and K-Mart, both...
01-01-2012 Hits:1748 WEB View
Authors always need feedback on the books we write. This is never more useful than when it comes to a non-fiction book, with a totally practical bias, designed to help ordinary webmasters win big on the online...
14-04-2011 Hits:224 WEB View
Google’s Panda Algorithm update is directly aimed at spammy sites and sites of low-quality. These sites have a number of characteristics which statistically become their signature.
14-04-2011 Hits:2093 SEO Tips
Facebook’s Timeline is a point of contention as far as its ‘frictionless sharing’ is concerned but in terms of online marketing it is going to make a lot of website owners very happy. Facebook has been successful through the spread...
28-01-2012 Hits:1613 SEO Tips
In the summertime when the weather is high, living may be easier but in the online world we live in a perpetual summer where activity never ceases. The month that just passed was busier than ever which means that 2011 is...
03-08-2011 Hits:624 WEB View
It is just past midnight on a day which started at 6am and I have a couple more hours to go before I can finish the tasks I set myself to do. Funnily enough, I would much rather be off...
11-05-2011 Hits:847 WEB View
Disruptive technologies are technologies which change the way something is done so drastically that its business model no longer makes any kind of sense.
09-12-2011 Hits:2007 WEB View
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
