This is a week where I get to ask some hard questions and one of them is just how does a conscience manifest itself in a business model. After all any business is set up to do one thing well, and that is to make money. We could argue that success in this field justifies the reason the business has been set up for and that all is well. Whatever it is that the business had to do in order to become successful can be excused and forgiven and perhaps, even, forgotten.
Add a commentBusiness is a tough environment. You have to juggle many facts which themselves frequently make little sense, in order to second-guess what’s really happening. The competition sometimes can seem ruthless, adversarial customers can become the enemy and those who are in front-of-house activities are frequently referred to as being in the front line.
Add a commentEvery company I have happened to come in contact with over a twenty year career has sworn blind to me that its most important asset is its people. If we take those companies as a cross-section of what exists in the business world we then have to assume that every company out there shares the exact same belief: people are its most prized asset.
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I’ve led the discussion on how social media and SEO are changing the processes we use to work and live, online, with the publication of my book ‘The Social Media Mind’. I combine experience in journalism and blue-chip corporate management with a penchant for explaining complex issues in simple terms. Contact me for media interviews, presentations and panel discussions
